With the release of the iPhone 14 last month, one of Apple’s most surprising decisions was ditching the iPhone mini and introducing a larger iPhone Plus. The iPhone mini was a nice little device for anyone who still wanted a phone they could fit in a small pocket, and it was also cheaper. The iPhone Plus is neither of those things.
The newest member of the family is simply a slightly larger version of the iPhone 14. With a 6.7-inch display, it’s 14mm taller, 6.5mm wider, and 30g heavier. But it seems people don’t think it’s worth paying an extra $100/£100 for those extra millimeters. We cannot say that we are surprised, but is there something more complex? Whatever model of iPhone 14 you’re looking for, be sure to check out our selection of the best iPhone 14 prices and the best iPhone 14 cases.
It was always going to be a tough time to launch a new product with a higher price tag, which makes Apple’s decision to introduce the iPhone 14 Plus strange. As consumers tighten their belts due to inflation, Apple has scrapped the cheaper iPhone mini and introduced a new, larger iPhone. At $899/£949, the iPhone 14 Plus costs $100/£100 more than the standard iPhone 14 and just $100/£150 less than the iPhone 14 Pro.
Aside from the size of the Plus and the extra 6 hours of video playback (26 hours compared to 20 on the iPhone 14), it doesn’t offer any improvements in terms of specs. And that left a lot of people wondering what the point of this is. After all, anyone who wants a bigger device at a cheaper price than the new iPhone 14 Pro Max could look to last year’s 13 Pro Max. With the devices only launching three weeks ago, it may be too early to judge the success of the iPhone 14 Plus (or lack thereof), but if reports of production cuts are anything to go by, it looks like even Apple might be starting to wonder if you miscalculated your targeting this year. Maybe…
This is the #iPhone14Plus strategy guys! Please RT 🤧 pic.twitter.com/NXzLkrS0qDOctober 19, 2022
According to reports in Information (opens in a new tab) Y Digitimes (opens in a new tab)several vendors and channel operators in China have confirmed that they have been told to cut production of iPhone 14 Plus phones and components by around 40 percent while Apple assesses demand.
Reports suggest that while sales of the iPhone 14 Plus have actually overtaken the iPhone 13 mini so far in China, the new phone has failed to attract interest in other countries. DigiTimes cited sources suggesting that shipments of the iPhone 14 Plus will likely drop to around 10 million units for this year. Instead, it appears that Apple plans to focus on ramping up production of the iPhone 14 Pro and iPhone 14 Pro Max. Nobody seems to be very surprised.
“Who would have thought that undermining the Pro for only $100 and being a marginally worse phone would be a terrible product strategy?” one person wrote in Twitter (opens in a new tab). But others suggest this was the plan all along: that the iPhone 14 Plus was never intended to sell well, but rather to convince people to buy the Pro because “it’s only $100 more.”
You understand, brother. People think Apple made a mistake and overestimated 14+ and now they failed lol what a joke. It’s a sneaky marketing trick to boost professional sales, 14+ is a lure 😀 pic.twitter.com/SnfMyanxzCOctober 19, 2022
The launch of the iPhone 14 Plus isn’t the only surprising and slightly puzzling product line decision Apple has made recently. We just saw the launch of a new iPad 2022 that is causing a lot of confusion among fans.
Considering Apple’s marketing acumen, it’s hard to imagine that the tech giant hadn’t anticipated that consumers would be confused by the new lineups. We wonder, then, if there may be something to the ‘decoy’ theory and whether Apple’s seemingly bizarre decisions are an attempt to deal with inflation without having to introduce steep price increases to its existing lines. If you’re wondering what the entire iPhone 14 lineup looks like in terms of price, you can find links to the best prices in your region below.
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