Demand for the iPhone 14 Pro far exceeded Apple’s expectations

Demand for the iPhone 14 Pro far exceeded Apple’s expectations

iPhone 14 Pro the demand was much higher than Apple expected, according to Trendforce data. He says that the company’s orders to suppliers had initially been for 50% of iPhone 14 models to be one of the two Pro models, but now it has been increased to 60%, and can go up to 65%.

This appears to have been offset by much lower demand for the iPhone 14 plussays the company, before moving on to talk about the differentiators we can expect from the iPhone 15 Pro over the base models…

Background

All reports so far point to strong demand for the iPhone 14 alignment, with a consensual vision that the two pro models they are selling particularly well.

Apple has asked Foxconn to increase production of the iPhone 14 Pro by 10%, according to the latest survey by Apple analyst Ming-Chi Kuo. This analysis comes after another report said that the Pro models were selling better than the regular versions.

This change is also evident in Apple Store availability, as iPhone 14 Pro models are out of stock and iPhone 14 stock is plentiful.

The same reports suggest that the iPhone 14 Plus was the least popular model in the lineup.

High demand for iPhone 14 Pro

trend strength looks at Apple’s supply chain data to judge production ratios among the four models in this year’s lineup and agrees that demand for the iPhone 14 Pro is much higher than Apple anticipated.

The Cupertino company initially told its suppliers to have the iPhone 14 Pro and Pro Max in total 50% of production, but it appears it has since increased this to 60%.

The iPhone 14 Pro series boasts upgraded specs, but unit prices are the same as last year’s models, making pre-orders for the Pro series very popular. […]

TrendForce indicates that the production ratio of the two models of the iPhone 14 Pro series has increased from the initially planned 50% to 60% and it cannot be ruled out that this ratio will continue to increase to 65% in the future.

The report is consistent with the opinion expressed by the reviewers: that anyone thinking of buying the base model iPhone 14 should think again.

There’s a very consistent theme in reviews of the iPhone 14 base model: It’s not good enough to justify paying $100 more than the (now) $699 iPhone 13. If you want a new phone this year, spend more on the iPhone 14 Pro. In fact, of the first few reviews, I’ve only seen one that didn’t boil down to this advice.

The company doesn’t expect Apple to remain immune to more cautious consumer spending, but believes this won’t affect the company until the first quarter of 2023.

iPhone 15 Pro Specifications

This year marked the first time that Apple increased the differentiation between the standard and Pro models by giving them different processors, which many have taken as a sign that the company plans to widen the gap between the Pro and base models over time.

Trendforce backs this view and predicts that a periscope lens for much higher optical zoom capability will be one of the key differentiators in the iPhone 15 Pro, and may be exclusive to Pro Max.

In terms of specifications, in addition to the comprehensive change from Lightning to Type-C connectors that is already known, there is every chance that the Pro series will feature an upgrade of memory capacity to 8GB to match its new processor and continue with the camera spec improvements, including upgrading its main camera to 8P and using a periscope lens on the Pro Max model.

“8P” here is a reference to the number of elements in the lens. There are pros and cons to adding elements to a lens, but when a manufacturer takes an existing lens design and adds elements, they usually do so to reduce distortion, which is especially important on wide-angle lenses.

Earlier we explained how a periscope lens enables a much higher optical zoom range than conventional lenses. I expect the first iPhone with a periscope lens to offer up to 10x optical zoom.

Photo: Zana Latif/unsplash

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