It’s strange to be able to influence someone.
When I met my wife, she was completely indifferent to braces.
He kept his phones for years. they had to be Androidof course.
She considered the Apple mark not to be one with the people.
In the last two years, however, as I accidentally tricked her into the world of gadgets, she began to change.
It got so bad that, a couple of weeks ago, he spontaneously said, “Isn’t there a new Samsung phone? I want to see it.”
And this was during dinner.
It took a while for my eyebrows and ears to recover, but she insisted that I accompany her to a Verizon store so she could see the Galaxy S22 in person.
There is. But is it all that?
We arrived on a weekend and a friendly Verizon salesperson directed us to the Galaxy S22 display.
My wife picked up the S22 and wasn’t overly moved. She appreciated that it was shiny and new. The seller explained that the camera now had a quality that could only be surpassed by next year’s camera.
Not in so many words, but that’s the only impression one could get.
But then my wife told him: “It’s not that different from my S20, right?”
“Not really,” he answered honestly. “Anyway, everyone is copying iPhone’s.”
I was afraid this wouldn’t go so well. I was afraid that Verizon was about to deflate my wife’s newly found (relative) enthusiasm.
But then his eyes turned slightly to the right.
“What’s that?” she said. “Is that what reminds me of my old flip phone?”
The effect was invigorating. Here’s something that’s shiny and doesn’t look much like an iPhone. And right next to it is something that really looks exciting and is unlike anything Apple has ever created.
Flip, don’t fold.
My wife quickly dismissed the Z Fold, solely because of its size.
“Too big for my hands,” he said. “I can not do this”.
However, she was moved by the screen outside and the generally exciting air around her.
But once he picked up the Z Flip, there was some love. She held him with disturbing affection. She opened it and was quite stunned by the fold that didn’t seem to break. She played with it.
He loved how the videos looked on it. He compared screens and concluded that while it may be inferior, it wasn’t different enough from the S22 to matter.
The salesman seemed taken aback, but felt the need to insert some objectivity. He explained that the camera was not as good as the one on the S22.
“But this fits perfectly in my pants, my bag, anything,” my wife replied. She is an excellent photographer, but this was an attraction on another plane.
“Maybe I should get my proper cameras back out if I want to take pictures,” he added.
She is flipped.
But then he asked about the battery life.
Once again, the seller was honest: “It won’t be as good as the S22, but we’ve sold a few of these and no one has complained.”
This did not discourage her. She charges her phone wirelessly while she works at her desk, so the Z Flip wouldn’t be a problem.
Finally, however, he ran into a snag. Actually two.
“Yeah, but there won’t be any case for this, right?” she said.
The salesman walked her to the window and, voilà, that problem was solved before she bit.
But then the big one.
“I can’t do this off-white/beige color,” he said. Because that was the color of the Flip Z on display.
The seller stepped in again with the skill of Lionel Messi’s agent.
“They have other colors,” he said. And so it was that my wife I fell in love with lavender.
Even so, however, the seller did not want to pressure her. She searched for special deals over the phone and presented him with an option that would cost him just $3 more than his current payment of S20.
“The promotion should be good until the end of the month,” he said. “So take your time.”
He decided to think about it. She’s a scientist and that’s what they do: think about things a lot.
However, I was amazed that by placing flip phones alongside conventional ones, Verizon has created genuine enthusiasm for something not everyone likes.
I was also amazed that the vendor did an extremely thoughtful job of not selling, but helping. Phone shop salespeople have endured a torrid time during the pandemic. They have had to deal with abusive clients and difficult circumstances.
However, this was an extremely pleasant and thoughtful experience.
My wife knew there were new flip phones out there, but had long forgotten about them.
Now, she is seriously debating whether she should defect to a different side.
Sales is still an art. Like making a phone that’s really different.