China’s Q3 smartphone shipments are better than Q2, but less than 2021

China’s Q3 smartphone shipments are better than Q2, but less than 2021

Smartphone shipments in China during the third quarter of 2022 increased marginally from the previous three months but, at 70.0 million units, represented a year-on-year drop of 11%.

The technology analyst firm Canalys said in a declaration Local manufacturers vivo and Oppo – both part of BBK Electronics – ranked first and second, selling 14.1 million units and 12.1 million units respectively. OnePlus shipments are now reported as part of Oppo’s figures.

Honor, the budget vendor formerly owned by Huawei, came in third with 12.0 million units, while Apple (11.3 million units) and Xiaomi (9.0 million units) were in between. the top five.

Analyst Amber Liu described Apple’s third-quarter growth as “remarkable.”

{loadpositionn sam08}”Its annual launch is highly anticipated by consumers and channels, and strong demand for the iPhone 14 Pro series contributed to Apple’s overall performance,” he said. “However, lackluster demand for the iPhone 14 series sent a strong signal that even Apple is not completely insulated from weak mainland Chinese consumer demand.

canalys q3 china one

“Under an avalanche of competition from Android vendors, Apple had to… adopt aggressive promotions of its entry-level editions and previous generation devices, especially in the RMB5,000 – 6,000 (US$700 – US $800, A$1083 – A$1238).”

Another analyst, Toby Zhu, said: “In the midst of this general downturn in the market, Chinese suppliers want to break into the high-end segment.

“vivo is continually investing in imaging and camera capabilities for its flagship X series, while Oppo is investing in building its cross-device ecosystem solution.

“To achieve sustainable growth at the high end, profitability is the most important metric for both product planning and channel operations for suppliers.

“Furthermore, when planning new products for high-end consumers, it is critical that the major Chinese players begin to move away from focusing solely on specifications to focus on successful product definition.

canalys q3 china two

“Huawei is still lurking, ready to strike, as the biggest threat to other vendors hoping to get into the high-end. Outside of the top five, Huawei grew in the market with the 4G-only Mate series, showing considerable legacy demand from consumers and channel partners.”

Zhu said he expected China’s market to remain stable or see little growth in 2023 “which is still much lower than 2021 or before the pandemic, as demand is not likely to improve until the end of the pandemic.” of the next year”.

“The upcoming fourth quarter performance will be boosted by Apple with massive new iPhone shipments and e-commerce shopping spree,” he added.

“Android vendors will push new releases of high-end devices and foldable phones, although production planning should be much more cautious.

“Suppliers have suffered from a rapid decline in demand and high inventory in recent quarters, which has severely damaged confidence in the overall supply chain. Suppliers must face the reality of the market and strive to optimize operations and profitability while building relationships with their existing user base.

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