China’s smartphone market fell 11.9% in 3Q22, a double-digit decline for the third consecutive quarter, IDC reports

China’s smartphone market fell 11.9% in 3Q22, a double-digit decline for the third consecutive quarter, IDC reports

SINGAPORE, October 28, 2022 – According to the IDC Quarterly Worldwide Mobile Phone Tracker, 71.1 million smartphones shipped to China in 3Q22, down 11.9% year-on-year (YoY). The decline was narrower than in the previous two quarters despite continued weak demand. The market saw its first quarter-on-quarter growth of 6.0% for the year, supported in part by Apple’s iPhone 14 series and Huawei’s Mate 50 series. Channel inventory adjustments were a focus of smartphone companies amid the market downturn.

“The bleak circumstances and cloudy outlook for COVID politics in China are adding more uncertainties to the market outlook for next year,” he said. will wong, senior research manager for client devices at IDC Asia/Pacific. Adds Wong: “Providers that can attract resilient high-end consumers have a better chance in this challenging environment.”

Top 5 highlights of smartphone companies:

alive returned to first place in 3Q22. The sub-brand, iQOO, achieved a higher market share of 4.6% with its products and competitive prices. The vivo X-series continued to be well received and led the $400-$600 mid to high-end segment.

Honor‘s 70 series, Changwan 30 series and Play 6 series continued to experience favorable shipping momentum. The new X40 series was well received with its attractive design and optimized performance, while the flagship Magic 4 series improved its position in the commercial segment, including the public sector.

OPPOThe A57 and A97 models were the volume drivers, while its Reno 8 series played a key role in supporting the company’s position in the $200-$400 segment. With the new generation of ColorOS and the Pantanal multi-platform intelligent system, OPPO is expected to improve the user experience in both hardware and software usage.

Apple it was the only provider in the top 5 that achieved growth over the previous year. The new iPhone 14 Pro series was better received than the base iPhone 14 models, as the latter has limited updates. Additionally, the iPhone 13 series was still in good demand in the quarter.

xiaomiRedmi products continued to be the key shipping contributor with the Redmi K50 series and Redmi Note 11 series as volume drivers. The new Mi 12S series received good word of mouth, which in turn would help Xiaomi’s penetration in the high-end segment.

Despite the overall market decline, the $600+ high-end segment saw limited impact with a higher unit share of 22.4%. Additionally, premium folding products, again, saw triple-digit year-over-year growth and shipped over one million units, which was the highest shipments in a single quarter. Huawei remained the leader in the foldable device market, followed by Samsung, vivo and Xiaomi, which were supported by new foldable products.

“China’s smartphone market is unlikely to recover in the short term as it faces protracted cases of COVID-19 and unfavorable domestic and global economic conditions,” he said. Arthur Guo, Senior Market Analyst for Customer Systems Research at IDC China. Guo adds: “However, investment in product development remains crucial to strengthen market positions and prepare for the next recovery.”

For more information on IDC’s Worldwide Quarterly Mobile Phone Tracker, contact Will Wong at wwong@idc.com.

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Coverage

Covered Companies

Client Systems AS, Huawei Technologies Co., Ltd., Xiaomi Inc., LinkedIn Corporation, Apple Inc., Samsung

Covered Regions

Asia Pacific, China

covered topics

COVID-19, Disaster recovery, Disk-based data protection, Hardware, Mobility

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