The smartphone market suffers the fifth consecutive drop in global shipments in the third quarter of 2022, according to IDC Tracker

The smartphone market suffers the fifth consecutive drop in global shipments in the third quarter of 2022, according to IDC Tracker

NEEDHAM, Massachusetts, October 27, 2022 – Worldwide smartphone shipments decreased 9.7% year-on-year to 301.9 million units in the third quarter of 2022 (3Q22), according to preliminary data from International Data Corporation (IDC) Quarterly Mobile Phone Tracker Worldwide. The drop marks the biggest drop in the third quarter and the fifth consecutive quarter of decline for the smartphone market, as shipments continue to struggle amid weakening global demand and economic uncertainties.

“Most of the decline came from emerging markets where lack of demand, rising costs and inflation hit consumers with lower disposable incomes,” he said. Nabila Popal, research director for IDC’s Worldwide Tracker team. “With high inventory in the quarter, OEM shipments and orders were further reduced in an attempt to deplete inventory. Although Chinese suppliers continue to suffer the most, all suppliers were affected, including Samsung and Apple. While Apple is the only vendor to post positive growth this quarter, it still faced challenges as its growth was stunted in many markets, including China, due to poor macroeconomic conditions Looking ahead to 2023, the expected market recovery, which we continue to believe will it will happen, it will push further. In addition, we now expect a steeper decline in shipments for 2022 and a smoother recovery in 2023.”

From a regional standpoint, all regions except Central and Eastern Europe are expected to decline in 3Q22 and throughout the year. Previous expectations for China should remain relatively unchanged with a decline of just over 12% for the quarter. Given the size of China, that has a significant impact on the overall results. Developed markets such as North America, Western Europe and Japan will do moderately better, but this still implies low- to mid-single-digit declines. Emerging markets in Asia/Pacific, Latin America, the Middle East and Africa should see more significant double-digit declines.

“We’re seeing a unique dynamic unfold around the world with regards to smartphone sales,” he said.Ryan Reithgroup vice president with IDC Mobile and consumer device trackers around the world. “Developed markets that often sell more premium devices are doing better than emerging markets where smartphones are sold for a fraction of the cost. We believe this is largely supported by the expansion of payment plans offered through from telcos, retail channels, and even directly from vendors. Promotional activity around trade-in offers also supports that shift. However, as we look ahead to the next year and beyond, if the global market is going to grow, It will take a strong recovery in emerging markets for that to happen.”

Despite the challenging environment, supplier positioning did not change from last quarter. Samsung came in first with a 21.2% share, Apple came in second with a 17.2% share, while Xiaomi came in third with a 13.4% share. vivo and OPPO finished the quarter tied* for the fourth position, each with 8.6% participation. With the exception of Apple, all major vendors suffered year-over-year declines. However, while Samsung and Xiaomi posted single-digit drops, vivo and OPPO continued to see double-digit declines.

Top 5 companies, global smartphone shipments, market share and year-over-year growth, Q3 2022 (Preliminary results, shipments in millions of units)

Company

Shipments 3Q22

Market Share 3Q22

Shipments 3Q21

Market Share 3Q21

Change year over year

1 Samsung

64.0

21.2%

69.5

20.8%

-7.8%

2. apple

51.9

17.2%

51.1

15.3%

1.6%

3.Xiaomi

40.5

13.4%

44.3

13.3%

-8.6%

4. alive*

25.9

8.6%

33.3

10.0%

-22.1%

4. OPO*

25.8

8.6%

33.2

9.9%

-22.3%

Others

93.6

31.0%

102.7

30.7%

-8.8%

Total

301.9

100.0%

334.2

100.0%

-9.7%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, Oct 27, 2022

Grades:

* IDC declares a statistical tie in the global smartphone market when there is a difference of 0.1% or less in the share of revenue or shipments between two or more vendors.

• Data is preliminary and subject to change.

• Company shipments are brand device shipments and exclude OEM sales for all vendors.

  • The “Company” represents the current parent company (or holding company) of all brands that it owns and operates as a subsidiary.
  • Figures represent new shipments only and exclude refurbished units.

About IDC crawlers

IDC tracker The products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets in more than 100 countries around the world. Using proprietary tools and research processes, IDC Trackers are updated semiannually, quarterly, and monthly. Tracker results are delivered to clients in easy-to-use Excel deliverables and online query tools.

For more information on IDC’s Worldwide Quarterly Mobile Phone Tracker, contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

Click here to learn about IDC’s full suite of data products and how you can leverage them to grow your business.

About IDC

International Data Corporation (IDC) is the world’s leading provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise in technology, IT benchmarking and sourcing, and industry opportunities and trends in more than 110 countries. IDC’s insights and analysis help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of the International Data Group (IDG), the world’s leading technology media, data and marketing services company. For more information about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC Y LinkedIn. Subscribe to the IDC Blog for industry news and information.

All company and product names may be trademarks or registered trademarks of their respective holders.

Coverage

Covered Companies

Xiaomi Inc., LinkedIn Corporation, Apple Inc., Samsung

Covered Regions

Asia Pacific, Central and Eastern Europe, Latin America, North America, United States, Western Europe

covered topics

Disaster recovery, Disk-based data protection, Mobility

Leave a Comment