New Apple Leak Reveals iPhone 15 Design Impact

New Apple Leak Reveals iPhone 15 Design Impact

01/11 Update below. This post was originally published on October 29.

Apple’s iPhone 15 range is designed to make big changes abroad and internallybut now a truly revealing design change has been leaked.

According to respected analyst Ming Chi KuoApple will replace the physical volume and power buttons on premium iPhone 15 models with solid-state (unremovable) buttons that provide feedback through haptic motors. And we already know his code name.

Last month, anonymous leaker ShrimpApplePro tweeted that Apple is working on an ‘iPhone without a physical button’. Project code name ‘Bongo’”. The lack of context around the time frame meant that it was widely overlooked, dismissed by many as missing years. But Kuo changed all that.

“My latest survey indicates that the volume button and power button of two new high-end iPhone 15/2H23 models can adopt a solid-state button design (similar to the home button design of iPhone 7/8/ SE2 and 3) to replace the physical/mechanical button layout,” explains Kuo.

Kuo says Apple will install Taptic Engines (the company’s brand name for haptic engines) on the inner left and right sides of the new iPhones, which provide force feedback “so users feel like they’re pressing physical buttons.” Interestingly, Kuo says that he, too, expects premium Android smartphones to adopt this design quickly.

10/31 Update: Writing in their latest Power On newsletter, Bloomberg’s gurman brand has bet on USB-C coming to the iPhone 15 range and outlined how Apple will present the change to customers.

“While Apple seems bitter that a government is intervening in its product roadmap, the switch from Lightning to USB-C is actually a good thing for consumers,” Gurman argues.

While Apple didn’t specifically confirm that it would fix a USB-C port on the new iPhones, Gurman says they will indeed come to the iPhone 15 models, implying it will be for the entire lineup rather than Pro/Ultra exclusive, as they claim. some leaks. .

“You can bet that when Apple announces the iPhone 15, the change won’t be described as government intervention,” says Gurman. “It will be presented as a way to simplify charging on iPhones, iPads and Macs.” This is no doubt true, if somewhat untrue, given that Apple could have switched iPhones to USB-C years ago; after all, Apple itself participated in the development of the standard.

When Lighting was first introduced in September 2012, its compact reversible nature justified its existence over the clunky micro-USB. But that argument has lost weight when USB-C arrived and became ubiquitous on iPads and Macs, creating a self-imposed fracture of the company’s charging solutions.

Update 11/01: Apple’s iPhone design decisions continue to trickle down, or in this case, the lack of a decision.

in a new super tweet For his premium fans, display specialist Ross Young revealed that “Apple hasn’t finalized its choice of display on the SE4 yet. It is believed to be considering 6.1″ OLEDs from 2 vendors, as well as 5.7″-6.1″ LCDs from 2 vendors.”

This is really amazing. Apple has been known to work several generations in advance, so it’s highly unusual for the company to continue to deliberate on something as fundamental as the size of its next iPhone SE. That said, I suspect I know why.

Booming sales of the massive 6.7-inch iPhone Pro Max models, combined with poor sales of the 5.4-inch iPhone Mini range (resulting in its cancellation), had convinced Big Was. In. But afterwards, Disappointing iPhone 14 Plus sales they’ve confused the issue, with customers avoiding Apple’s cheaper big-screen iPhone.

This was not meant to happen. The combination of big-screen real estate and long-lasting battery life at a (relatively) affordable price point led many, including myself, to predict that the iPhone 14 Plus would be the best-selling iPhone 14 model. Instead, Apple finds itself torn between smaller budget-saving LCD options and a 6.1-inch OLED. The latter could further cannibalize iPhone 14 and iPhone 14 Plus sales at the low end after customers who opted for the Pro models already put them at the high end, where the cost differences diminish when spread out on a contract. operator of 2-3 years.

As such, Apple has something to think about. Also, with Young saying in a follow-up super tweet Since the company won’t release the iPhone SE4 until 2024, it still has time to assess the long-term sales of all iPhones before making a decision.

It’s a decision that has significant consequences because Apple arguably got its product segmentation strategy wrong for the first time in years. It’s a strategy that has also raised questions about the positioning of other lines, including the entry-level iPad and Pro and the entry-level MacBook Air M1 Vs its successor M2.

In fact, I wouldn’t be surprised if the reported delay in shipping the MacBook Pro M2 isn’t related to the company reconsidering how it will position M1 models in general: continue to sell them at a discounted price like the MacBook Air M1 and risk a further cannibalization or replace models altogether. Across multiple product lines, it’s a growing problem that Apple needs to fix.

While the concept sounds strange, it makes sense. Apple has a lot of experience with haptic motors, having pulled off this sensory trick with MacBook touchpads as far back as 2015. The company also scaled back its haptic motors to introduce ‘3D Touch’ on the iPhone 6S, but ultimately failed to make its functionality work. intuitive. removing the feature with iPhone 11.

This was a rare example of Apple making great hardware but couldn’t find a software app, so its return seems appropriate. Moving parts also carry a higher risk of failure, so the transition should increase reliability and reduce repair costs. It can also increase resistance to water. The technology could even be extended to offer DualSense-like feedback in games, given that there will be motors on both sides of the phones.

A few questions remain, such as how the cases will work (cutbacks may seem strange), but it sounds like a very positive move overall. Combine this with leaks claiming that Apple will introduce an iPhone 15 Ultra with a super strong titanium chassis, dual-sided front camerasa USB-C port powered by Thunderbolt 4next to a new design for standard iPhone 15 models – and it looks like the excitement is returning to iPhones in 2023.

Look at this space.

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