Forbes has been actively following the iPhone 15 leaks and has been updating readers on the latest design news and features. This has been the story of all previous iPhones, Forbes had already told everyone months before launch what the next iPhone will look like. According to Forbe analyst Ming Chi KuoApple will replace the physical volume and power buttons on premium iPhone 15 models with solid-state (unremovable) buttons that provide feedback through haptic motors. And we already know his code name.
Another anonymous leak ShrimpApplePro suggested a similar idea when they tweeted that Apple is working on a ‘iPhone without physical button’. project codename ‘Bong’. Kuo came forward to defend his information as;
“My latest survey indicates that the volume button and power button of two new high-end iPhone 15/2H23 models can adopt a solid-state button design (similar to the home button design of iPhone 7/8/ SE2 and 3) to replace the physical/mechanical button design”,
Kuo says Apple will fit Tactical Engines (the company’s brand name for haptic motors) on the inner left and right sides of new iPhones, which provide force feedback so users feel like they’re pressing physical buttons. Interestingly, Kuo says that he, too, expects premium Android smartphones to adopt this design quickly.
Will the iPhone 15 have USB-C?
gurman brand has bet on USB-C coming to the iPhone 15 range and outlined how Apple will present the change to customers.
“While Apple seems bitter that a government is intervening in its product roadmap, the switch from Lightning to USB-C is actually a good thing for consumers.”
While Apple didn’t specifically confirm that it would fix a USB-C port on the new iPhones, Gurman says they will indeed come to the iPhone 15 models, implying it will be for the entire lineup rather than Pro/Ultra exclusive, as they claim. some leaks. .
“You can bet that when Apple announces the iPhone 15, the change won’t be described as government intervention. It will be introduced as a way to simplify charging on iPhones, iPads, and Macs.”
Surprisingly, in a new super tweet To his premium followers, screen specialist Ross Young revealed that;
“Apple has not yet finalized its choice of display on the SE4. It is believed to be considering 6.1″ OLEDs from 2 vendors, as well as 5.7″-6.1″ LCDs from 2 vendors.
Apple has been known to work several generations in advance, so it’s highly unusual for the company to continue to deliberate on something as fundamental as the size of its next iPhone SE. That said, I suspect I know why. Booming sales of the massive 6.7-inch iPhone Pro Max models, combined with poor sales of the 5.4-inch iPhone Mini range (resulting in its cancellation), had convinced the company. But The sub-sale of the iPhone 14 has forced them to reduce the production of the iPhone 14.
This was not meant to happen. The combination of big-screen real estate and long-lasting battery life at a (relatively) affordable price point led many, including myself, to predict that the iPhone 14 Plus would be the best-selling iPhone 14 model. Instead, Apple finds itself torn between smaller budget-saving LCD options and a 6.1-inch OLED. The latter could further cannibalize iPhone 14 and iPhone 14 Plus sales at the low end after customers who opted for the Pro models already put them at the high end, where the cost differences diminish when spread out on a contract. operator of 2-3 years.
As such, Apple has something to think about. Plus, with Young saying in a super-sweet follow-up that the company won’t release the iPhone SE4 until 2024, he still has time to assess the long-term sales of all iPhones before making a decision.
It’s a decision that has significant consequences because Apple arguably got its product segmentation strategy wrong for the first time in years. It’s a strategy that has also raised questions about the positioning of other lines, including the entry-level iPad and Pro and the entry-level MacBook Air M1 Vs its successor M2.
In fact, I wouldn’t be surprised if the reported delay in shipping the MacBook Pro M2 isn’t related to the company reconsidering how it will position M1 models in general: continue to sell them at a discounted price like the MacBook Air M1 and risk a further cannibalization or replace models altogether. Across multiple product lines, it’s a growing problem that Apple needs to fix.
While the concept sounds strange, it makes sense. Apple has a lot of experience with haptic motors, having pulled off this sensory trick with MacBook touchpads as far back as 2015. The company also scaled back its haptic motors to introduce ‘3D Touch’ on the iPhone 6S, but ultimately failed to make its functionality work. intuitive. removing the feature with iPhone 11.
This was a rare example of Apple making great hardware but couldn’t find a software app, so its return seems appropriate. Moving parts also carry a higher risk of failure, so the transition should increase reliability and reduce repair costs. It can also increase resistance to water. The technology could even be extended to offer DualSense-like feedback in games, given that there will be motors on both sides of the phones.