If you’re not already using WhatsApp for your business, we encourage you to give it a try today!
As the world becomes increasingly digital, small businesses must adapt to survive. One of the best ways to do this is to take advantage of social networks and instant messaging applications such as WhatsApp. Goal Property, WhatsApp is a cross-platform application that allows users to communicate with each other through text, voice, and video calls, as well as share images, documents, and locations. While WhatsApp may be known primarily as a way to stay in touch with friends and family, its eCommerce-oriented business version can be a useful tool for small businesses to engage with customers.
As of 2022, around 500 million companies worldwide they prefer to use WhatsApp as one of their marketing applications. Its commercial version is a free download application available on both Android and iPhone. In addition to the features of its regular version, it comes with some additional features that are perfect for small businesses:
Create company profiles
WhatsApp Business allows you to create a business profile that includes your business name, display image (DP), business category, business hours, office address, and website URL. After setting up your profile, people can find everything about your business in one quick tab on your DP in the app!
Create and upload the product catalog
Inserted by Meta in November 2019, this feature allows users to showcase products or services with catalogs as mobile storefronts. When your customers browse your catalogs, they can see information about your offers, such as the product name, description, product code, price, and image. No more sending product photos and providing information to each customer individually!
“This will be especially important for all the small businesses that don’t have a web presence and are increasingly using private social platforms as their primary way of engaging with their customers.” said Meta CEO Mark Zuckerberg at Facebook’s annual developer conference in 2019.
Later in 2021, WhatsApp added two features To promote this feature: Improved web/desktop app support for WhatsApp catalogs and the option to hide products that are out of stock. The first feature particularly benefits companies that use enterprise resource planning (ERP) software, as they can now manage work with their WhatsApp Business account from a desktop computer, instead of just from a mobile device previously. New enhancements bring WhatsApp Business closer to others platformssuch as Google Business Messages, wechatFacebookMessenger, Sign Y Telegramto name a few.
Order products directly from WhatsApp
In addition to the catalogue, Meta presented a “car” feature that allows shoppers to select multiple items after browsing the catalog and add them to the shopping cart in the app. Customers can then pay with the “WhatsApp payment” service without leaving the application.
In addition to making purchases, WhatsApp Payment can be used to securely transfer money to any app user using their contact information. This is like other Unified Payment Interface (UPI)-enabled services, such as PhonePe, BHIM UPI, GPay, PhonePe and others. Money transfers through WhatsApp are displayed as text messages with all the details of the transaction.
Improve customer experience with cloud-based API
This WhatsApp Business feature is a golden ticket for small businesses. The WhatsApp Cloud Application Programming Interface (API) is the cloud version of WhatsApp Business API, which enables businesses and developers to leverage WhatsApp to increase customer service and improve customer experiences. With this feature, businesses can seamlessly engage with customers and personalize the shopping experience.
Released on May 18, 2022, WhatsApp Business Cloud API now welcomes businesses of all sizes. Unlike the previous WhatsApp Business API, where registration and approval could take a long time, now businesses can be verified in a few minutes to use the WhatsApp Business Cloud API without paying for their own servers.
Some key features of the WhatsApp Business Cloud API include:
- send mass broadcasts to thousands of people at once;
- get a free green mark verification;
- integrating more than 2,000 e-commerce and customer relationship management (CRM) platforms to automate order confirmation, shipping, and payment alerts, among other things;
- offer live human chat support on different devices; Y
- send template messages to your consumers via text, image, voice, or video communications about upcoming promotions, discount offers, etc.
Overall, WhatsApp Business can help you better serve your customers and improve the efficiency of your business operations. In addition to the features listed above, WhatsApp Business also includes quick replies, away messages, broadcast lists, label organization, and message statistics, allowing you to spend less time answering customer questions and more time building your business. business. So what are you waiting for? Download WhatsApp Business today and learn how it can help your small business grow!
Header image courtesy of Freepik