Apple’s latest family of iPhones has fallen in China, the world’s largest smartphone market, where its most recent weekly sales were down by a third compared to last year, according to Jefferies.
China sales of the four iPhone 14 models during their first 38 days on the market were down 28% compared to the iPhone 13 family of products, and the latest data shows that has deteriorated to 33%, according to a Friday note from analysts led by Edison Lee. The more expensive Pro variants, which had proven sturdier this year, also lost steam.
While Chinese domestic brands have already weathered most of their sales slumps with big declines earlier in the year, Apple’s lineup retained its appeal, increasing sales by 5.7% in the three months to September, according to an earlier analysis by Jefferies.
Take from MacDailyNews: Note that the weekly sales of iPhone 14 Pro and iPhone 14 Pro Max are not described with a number, which seems to be an important fact, but with the phrase “also lost steam”.
So does that mean going down a lot, a little, or very little? In a declining smartphone market, a 1% year-over-year comparison for the iPhone 14 Pro vs. the iPhone 13 Pro would be a huge win.
We found that promoters tend to accentuate the negative (everyone knows that the demand for iPhone 14 and iPhone 14 Plus is less than the demand for iPhone 14 Pro and iPhone 14 Pro Max, since they are very different classes of iPhone) and ignore or obfuscate The positive. .
What the game reveals in this report is that the iPhone 14/Plus gets actual estimated percentages, but the iPhone 14 Pro/Max “lost steam” with no quantifier.
Also, note that Jeffries is talking only about China, where the CCP is shutting down cities in a quixotic quest for “zero-COVID.” Blockades depress trade. Sales of all are affected, not just iPhones.
The trick is that all of these reports use just “iPhone 14” in the title, so less savvy or headline-only readers conflate it with every model in the iPhone 14 family instead of realizing that there are a ton of iPhone 14 models. It’s the mix that matters: iPhone 14 and 14 Plus sales may be lower year over year, while iPhone 14 Pro and Pro Max sales may be higher, flat or even slightly lower and Apple will generate more iPhone revenue year over year.
I already told you:
Apple’s iPhone mix will easily be the strongest ever. Don’t be surprised by reports that Apple has “cut back on iPhone 14 orders,” meaning iPhone 14 and iPhone 14 Plus. The company is likely to increase iPhone 14 Pro and iPhone 14 Pro Max orders to reflect the strong combination which bodes very well, of course, for Apple’s iPhone average selling price (ASP). – MacDailyNews, September 14, 2022
Read all the “news” with a critical eye. Look at how widely this half-truth piece of FUD is regurgitated in the media and used to drive down Apple’s stock price.
Extrapolate this to all kinds of “news.”
Use FUD* and boost to your advantage. Since FUD is designed to depress stock prices, it can lead to good entry points. Don’t be mad, get rich.
*FUD – Fear, Uncertainty and Doubt.
• Apple’s focus on elevating and differentiating iPhone Pro models is paying off – September 27, 2022
• Apple iPhone 14 ASP Trend ‘Ahead of iPhone 13’: Analyst – September 27, 2022
• Apple needs to significantly increase production of iPhone 14 Pro to have enough for Christmas: analyst – September 20, 2022
• Ming-Chi Kuo: Apple is increasing production of iPhone 14 Pro models due to strong demand – September 19, 2022
• Demand for iPhone 14 pre-orders is ‘robust’, beating expectations – Wedbush – September 12, 2022
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