OnePlus today announced the results of a consumer study compiled by The NPD Group. This study captured responses from 1,000 US consumers who purchased a smartphone priced at $600 or more in the past 12 months. The survey revealed that even in this age of larger smartphone batteries, users charge their phones several times a day and 43% are frustrated with the time it takes to charge their phone battery. 69% have to charge their device at least twice a day.
Most of those who responded to a survey said they leave their phone plugged in for at least 40 minutes.
Most people (64%) prefer to charge their phone overnight, while 33% fear that overnight or frequent charging will damage the battery. Not surprisingly, the vast majority of smartphone users in the United States charge at home (93%). About half as popular is the car (45%) or charging on a bus, subway, or other forms of public transportation.
The OnePlus 10T features 125W charging in North America
75% of respondents say it’s important that a new phone comes with a cable and charger in the box.
There are several ways to charge a phone and 88% of survey respondents said they use a wired charger to power their phone. 46% use a car charger, 28% use wireless charging, and 19% rely on a power bank. This last number seems low.
And this information fits with a statement made by Robin Liu, CEO of OnePlus North America. Liu said: “Many smartphone device manufacturers have removed charging units from their smartphone boxes and designed a new source of revenue, all from sales of their own charging devices. Instead of investing in research and development to improve charging efficiency and battery life, major device manufacturers have maintained the status quo while burdening consumers with additional costs.”
And how much are those additional costs? For an iPhone, a Type-C power adapter will set you back $19. For a Pixel 7, a 30W Google USB-C charger is priced at $25. And a 25W USB-C power adapter for a Samsung Galaxy phone costs $34.99, although this price includes a USB-C to USB-C cable.